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How rising gold prices impact Indian weddings and jewellery buyers

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By Sangeeta Ojha

2 min read | Updated on October 21, 2025, 11:45 IST

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SUMMARY

Despite the rising costs, jewellers are adapting with affordable and stylish options, helping families celebrate without compromising on tradition.

rising gold prices indian wedding

Both gold and silver continue to be the preferred choices for consumers and investors, especially during the wedding season. | Image: Shutterstock

Gold has always held a special place in Indian culture, especially during weddings and festive seasons. But with gold prices hitting record highs in 2025, many families are feeling the pinch when planning their big day.
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Riya Sharma, a bride-to-be from Jaipur, shares, “We wanted a beautiful gold necklace for the wedding, but with prices so high, we had to rethink our budget and look for lighter designs that still feel special.”

Despite the rising costs, jewellers are adapting with affordable and stylish options, helping families celebrate without compromising on tradition.

"Undoubtedly, the rise in gold prices has impacted the wedding budgets of many Indian families. However, jewellers have adapted by introducing lightweight designs such as necklaces made with less than 10 grams of gold and earrings with just 2 grams making jewellery purchases more affordable without compromising on style," said Pankaj Mathpal, MD & CEO at Optima Money Managers.

Seasonal and wedding-related demand further fuels purchases, suggesting a vibrant festive season for gold sales.   "We anticipate strong consumer buying interest across various gold purchases, from higher caratage gold jewellery to investment products like digital gold, coins, and ETFs. Overall, we expect the gold demand uptick to continue through the Diwali period and till the end of the year due to the wedding season,” said Sachin Jain, Regional CEO, India, World Gold Council.

Both gold and silver continue to be the preferred choices for consumers and investors, especially during the wedding season. "Gold remains a trusted safe-haven asset, with strong demand expected across various forms such as jewellery, gold ETFs, digital gold, and coins and bars. Alongside gold, silver is gaining popularity as an alternative investment, driven by rising industrial demand. During the wedding and festive season, discerning buyers are increasingly opting for the purest 24K (999.9+ purity) gold and silver minted products, blending tradition with investment value," said Samit Guha, Managing Director & CEO of MMTC-PAMP.

Despite this, demand remains strong as gold continues to be viewed as a symbol of wealth, prosperity, and security.

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About The Author

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Sangeeta Ojha is a business and finance journalist with vast experience across leading media platforms, including Mint and India Today. Passionate about personal finance, she has built a reputation for covering a wide range of PF topics—from income tax and mutual funds to insurance, savings, and investing.

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