Homebuyers take longer to decide on buying ₹1-2 crore flats than ₹2-3 crore ones; here’s why

Homebuyers take more time to finalise flats priced between ₹1-2 crore, followed by flats priced between ₹50 lakh to ₹1 crore. Interestingly, buyers take less time when finalising affordable homes or flats priced above ₹2 crore, according to data from a report by Anarock Research.

As per the report, the number of days it took brokerages to convert initial leads into actual bookings decreased from 32 days in 2024 to 26 days in 2025. Between 2020 and 2025, the conversion time was lowest in 2022 at 22 days, and the highest in 2020 at 35 days.

What takes the highest time

The report says homes priced between ₹1-2 Cr take the highest conversion time, clocking in at about 30 days in 2025. In 2024, it was the highest at 47 days, thereby declining by over 17 days in 2025.

"Buyers of homes priced between ₹50 lakh to ₹1 crore took the second-longest time (~29 days) to push the ‘buy’ button from the day they generated the first to paying the booking amount,” said Santhosh Kumar, Vice Chairman, ANAROCK Group.

“It was the same back in 2024, as well. Notably, homes priced under INR 3 Cr pushed the conversion time to 27 days in 2025, against 17 days in 2024 when it was the lowest,” he added.

According to Kumar, the increase in conversion time from the lowest point reflects a shift from a seller-driven market to a more cautious, selective luxury housing-driven one.

Conversion time by budget segment

Source: Anarock Research

What takes the lowest time

Interestingly, homes priced ₹2-3 crore saw the lowest conversion time of just 15 days in 2025, from 28 days in 2024, a y-o-y reduction of 13 days.

"This faster decision-making reflects strong buyer confidence and value perception in this segment, and possibly also FOMO brought on by the relatively limited supply," the report said.

It further says that buyers in ₹INR 2-3 Cr segment tend to be fully aware of market trends and are financially equipped to decide and transact quickly. For developers, it implies better pricing power with scope for further price hardening, and faster inventory turnover.

Affordable homes (priced <₹50 lakh) saw their conversion time reduce from 28 days in 2024 to ~19 days in 2025. "This reduction can be attributed to a limited options available in the primary market, as new supply in this category has reduced substantially over the last few years," the report said.

Rising rents across top cities are also pushing several first-time budget homebuyers to make purchase decisions aided by faster loan approvals, digital loan processing, and better access to credit, it added.