Personal Finance News

4 min read | Updated on April 15, 2026, 15:40 IST
SUMMARY
Geo-political tensions around Ukraine-Russia and the Middle East increased gold’s appeal as a safe-haven amid the uncertain geo-political environment.

The gains are exorbitant, nonetheless, the prices have come off steeply after peaking to ₹1.8 lakh for the highest purity gold. Image: Shutterstock
As we are close to the auspicious festival of Akshaya Tritiya falling on April 19, here we take you through some important pointers in its respect. According to Drik Panchang, auspicious time for gold buying is from 6:11 am to 9:57 pm.
With auspicious time duration across morning, afternoon and evening: Morning Muhurat (Chara, Labha, Amrita) - 07:52 AM to 12:55 PM Afternoon Muhurat (Shubha) - 02:36 PM to 04:17 PM Evening Muhurat (Shubha, Amrita, Chara) - 07:39 PM to 09:57 PM
Geo-political tensions around Ukraine-Russia and the Middle East increased gold’s appeal as a safe-haven amid the uncertain geo-political environment.
Continued global central bank buying also pushed prices higher.
Global monetary easing also lent support to gold prices as real interest rates are pushed lower in the economy, currency weakens, raising inflationary pressure, which in turn renders non-yielding assets like gold more attractive.
Aggressive buying by ETFs or exchange traded funds in gold.Prithviraj Kothari, Managing Director at RiddiSiddhi Bullions Ltd., President of India Bullion and Jewellers Association Ltd. and Chairman at Jain International Trade Organisation noted that investment demand strengthened significantly, with global ETF inflows rising sharply and Indian participation increasing nearly 50%.
Adib Noorani, independent Market expert noted that while that leap is massive, the "rocket ship" phase might slow down, but the direction is still bullish. We might see gold hit ₹1.70 Lakh to ₹1.90 Lakh by the end of 2026, he added.
However, he noted that as prices rose so fast, a small cool off drop of 5-10% is likely.
Manoj Jain, Director, Head Commodity Research, Prithvi Finmart Private Limited maintaining bullish outlook on the metal said the bullion is in a long-term bullion run. The expert expects the metal to cross ₹1.9 lakh by the next Akshaya Tritiya.
Renisha Chainani Head- Research at Augmont is of the view that gold prices have rallied more than 50% since last year’s Akshaya Tritiya, reflecting strong safe-haven demand, geopolitical tensions, and aggressive central-bank buying.
She added that despite the sharp run-up, the structural drivers remain intact, elevated global debt, fiscal uncertainty, a gradual shift away from the dollar, and rising portfolio allocation to hard assets. While short-term corrections of 10–15% are possible, the broader outlook remains constructive, with gold potentially targeting higher levels over the medium term.
Kirang Gandhi, a Pune-based personal financial mentor, held that such sharp gains over the 1-year period are not normal every year. Gold mainly works as a safe and stable asset, not a high-growth one.
Gold buyers as a dual benefit can look for substantial discount of up to 35 per cent on gold making charges. Plus in case some threshold is reached in value or grammage terms, several gold retailers are offering gold and silver coins.
Other than that some of the brands are also offering cashbacks on specific cards.
Also, in respect of the options, buyers can consider options based on their long-term objective. At best, if they are not buying gold for wearing etc, they will be better off investing in digital or other investments in gold like Gold ETFs, gold SIP etc.
Noorani held that gold is like financial insurance. When the stock market gets shaky or the Rupee weakens, gold usually holds its value.
Advising on the frequency of purchase, the expert also pointed out that one should refrain from buying the metal all at once.
Additionally, Gandhi said gold may remain strong due to inflation and global uncertainty, while silver can give opportunities but with higher risk.
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