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  5. Pernia's Pop-up Studio operator Purple Style Labs sets IPO price band at ₹546 to ₹575 per share; check lot size and key dates

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Pernia's Pop-up Studio operator Purple Style Labs sets IPO price band at ₹546 to ₹575 per share; check lot size and key dates

Journalist Kamal Joshi, former Republic TV and latestly news editor, currently associated with Upstox as senior ipo writer.
By Kamal Joshi

3 min read | Updated on August 26, 2026, 09:07 IST

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SUMMARY

Purple Style Labs IPO is solely a fresh issuance of 1.18 crore shares aggregating to ₹680 crore. There is no offer for sale (OFS) component.

Pernia's Pop-Up Shop offers over 2 lakh products from more than 1,300 designers through its digital platform and 14 experience centres. | Image: purplestylelabs.com

Pernia's Pop-Up Shop offers over 2 lakh products from more than 1,300 designers through its digital platform and 14 experience centres. | Image: purplestylelabs.com

Pernia's Pop-up Studio operator Purple Style Labs Ltd has announced a price band of ₹546 to ₹575 per share for its ₹680 crore initial public offering, which will be open from August 31 to September 2.

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The initial share sale is solely a fresh issuance of 1.18 crore shares. There is no offer for sale (OFS) component.

The objectives of the offer include:

  • Investment in a wholly-owned subsidiary, PSL Retail, for expenditure towards rent/lease liabilities of experience centres and back-end offices in India.
  • Sales and marketing expenses
  • General corporate purposes

"Our company expects to receive the benefits of listing of the equity shares on the Stock Exchanges, including among other things, enhancement of our Company's brand name and creation of a public market for the Equity Shares in India," the company said in its red herring prospectus (RHP).

Augmont Enterprises IPO allotment: How to check status online on NSE, BSE, MUFG Intime India; listing date, time here

Purple Style Labs IPO: Lot size

A lot consists of 26 shares and in multiples thereafter. The company has reserved 75% of the offer for qualified institutional buyers, 10% for retail investors and 15% for non-institutional investors.

Purple Style Labs IPO: Allotment and listing date

EventDate
Subscription periodAugust 31 to September 3
Basis of allotmentSeptember 8
Initiation of RefundsSeptember 4
Credit of Shares to DematSeptember 4
Listing dateSeptember 7

The company had filed its updated-draft red herring prospectus (UDRHP) with the market's regulator, the Securities and Exchange Board of India (SEBI). It secured the regulator's approval for the IPO in January this year.

Pernia's Pop-up Studio is a multi-brand luxury fashion omnichannel platform, serving customers in India and abroad. Its omni-channel platform includes experience centers, the online platforms of Pernia's Pop-up Studio including mobile application, website, other telephonic and digital sales channels and events and exhibitions, among others.

The firm is also expanding its retail presence, including an experience centre on Linking Road in Mumbai, its flagship Pernia's Pop-Up Studio at Mumbai's Fort area, and another outlet on Madison Avenue in New York.

Pernia's Pop-Up Shop currently offers over two lakh products from more than 1,300 designers via its digital platform and 14 experience centres.

IIFL Capital Services Ltd and Axis Capital Ltd are the book-running lead managers of the issue, while KFin Technologies is the registrar.

Disclaimer: This article is written purely for informational purposes and should not be considered investment advice from Upstox. Securities mentioned are illustrative and not recommendations. Please consult a financial advisor before making any investment decisions.

About The Author

Journalist Kamal Joshi, former Republic TV and latestly news editor, currently associated with Upstox as senior ipo writer.
Kamal Joshi is a business journalist who covers markets and IPOs. He places a special focus on in-depth analysis of DRHPs, RHPs and public-issue documents to produce data-driven stories. He covers trends across mainboard and SME IPOs, anchor allocations, subscription status and post-listing performance. He is passionate about breaking news and enjoys playing pickleball, especially flexing his net play. He was previously associated with Republic TV and LatestLY.

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