Neetu Yoshi, Adcounty Media SME IPOs open for subscription; check key details

Two new SME IPOs will open for subscription today. Neetu Yoshi and Adcounty Media India IPO are bookbuilding issues, planning to raise ₹77 crore and ₹50.6 crore respectively. Both IPOs will remain for subscription till 1 July. Primary market saw as many as 13 SME IPOs opening for subscription this week.

Primary market is witnessing its best-ever week of 2025 as stable market conditions in the secondary market amid easing geopolitical tensions and clearity on US trade tariffs. As a result, more companies are launching public issue this week and in coming days.

Neetu Yoshi IPO (Issue size: ₹77 crore)

Founded in 2020, Neetu Yoshi is a fast-growing metallurgical engineering company specialising in ferrous casting products. It operates a fully integrated RDSO-approved foundry and CNC machine shop located in Bhagwanpur, Uttarakhand. The company has a portfolio of 25+ products across a wide spectrum of metallurgical engineering components, ranging from 0.2 kg to 500 kg in weight, and made from mild steel, cast iron, spheroidal graphite iron, and manganese steel.

Neetu Yoshi aims to raise ₹77.04 crore through its SME IPO. The company has fixed the price band of the issue at ₹71 to ₹75 per share. The lot size, or the minimum bid quantity to apply for the issue, is 1,600 shares.

Neetu Yoshi IPO will remain open for bidding from 27 June to 1 July. After the bidding is closed, the allotment of shares is expected to be finalised on July 2. Successful bidders can expect the shares to be credited to their demat accounts by July 3. Neetu Yoshi shares are scheduled to list on the BSE Emerge platform on July 4.

IPO objective

• Capital expenditure: The company plans to use ₹50.78 crore to set up a new manufacturing facility.
• General corporate purposes: Part of the IPO proceeds will be used for general corporate purposes and strategic initiatives.

Financial snapshot

Adcounty Media India IPO (Issue size: ₹50.6 crore)

Incorporated in 2017, Adcounty Media operates as a BrandTech company focused on providing end-to-end marketing solutions to companies, covering everything from branding to performance optimisation. The company's range of services includes programmatic advertising ensuring best conversion ratios and ad spend, social media marketing and SEO that amplifies online visibility and boosts organic traffic. The business is divided into 2 main verticals: Adtech and Digital Marketing. For FY25, revenue from Adtech represented 60.02%, while the digital marketing segment represented 39.98% of revenue.

Adcounty Media to raise ₹50.6 crore through this SME IPO. The company has fixed the price band of the issue at ₹80 to ₹85 per share. The lot size, or the minimum bid quantity to apply for the issue, is 1,600 shares.

IPO objective

• Capital Expenditure: The company will use ₹14 crore to meet capital expenditure requirements
• Working capital: The company will use ₹25 crore towards business working capital requirement
• General corporate purposes: Part of the IPO proceeds will be used for general corporate purposes and new acquisition

Financial snapshot