IPO-bound OYO changes corporate entity name to Prism; check details

Ritesh Agarwal-led OYO's parent entity, Oravel Stays, will now be called Prism to serve as the umbrella entity for all its businesses and bring together various brands of the global travel tech platform.

"Prism will serve as the umbrella for all our diverse businesses, helping us work more efficiently and clearly communicate who we are. It will tie together our different brands without losing what makes each one unique," Agarwal said in the letter.

He further shared that the transition to Prism marks the establishment of a clearer and more future-ready corporate architecture, designed to align the company’s expanding portfolio with its strategic vision.

"Our OYO brand will continue to serve as the highly recognisable, consumer-facing identity for budget and midscale travel, a space it has defined and clearly marked, with a solid impression globally. Prism, in turn, assumes the role of the parent brand, uniting a diversified ecosystem that spans premium hospitality, extended-stay residences, celebration venues, luxury getaways, and experiential living concepts," Agarwal said.

The new corporate name, Prism, was chosen following a global public naming competition that attracted more than 6,000 submissions.

Founded in 2012 by Agarwal, OYO serves more than 100 million customers across over 35 countries.

The group's portfolio spans hotels under brands like OYO, Motel 6, Townhouse, Sunday and Palette. In the vacation homes segment, it operates various brands, such as Belvilla, DanCenter, CheckMyGuest, and Studio Prestige. The extended stay category is represented by Studio 6, acquired through G6 Hospitality in the US.

Additionally, the portfolio encompasses workspaces and celebration spaces, offered through Innov8 and Weddingz.in. The group also offers hospitality technology solutions, including AI-driven partner tools and data science platforms.

Meanwhile, last month various reports suggested that OYO may file its preliminary papers with market regulator Securities and Exchange Board of India (SEBI) in November 2025, looking for a valuation of around $7-8 billion for its initial public offering.

Ritesh Agarwal-led company has intensified discussions with key merchant bankers in the past few weeks, and the valuation guidance is pegged at around $7-8 billion (around ₹70 per share), potentially in the range of 25-30 times the EBITDA, PTI sources said.

"Over the past few months, SoftBank has engaged with banks such as Axis, Citi, Goldman Sachs, ICICI, JM Financial, and Jefferies in London to assess market sentiment. After assessing market feedback, they are now confident in their decision. The board will be approached next week as the company firms up the details and finalises key strategic elements," the person said.