Swiggy launches 'Toing' app to deliver affordable meals; check details

Food and grocery delivery company, Swiggy Ltd, has launched a new food delivery app Toing, which will deliver affordable meals in the price range of ₹100 to ₹200 in selected locations. The company has rolled out the app offerings, starting with Pune city.

This new app will cater to value-conscious customers like college-going students and individuals who have just joined the workforce. Toing will be a separate standalone app and will list eateries that can offer affordable meals, largely in the ₹100–₹150 range. The idea is similar to what the company does through the ₹99 store on the main app.

After the launch, Swiggy’s Toing app is likely to be in direct competition with recently launched Rapido’s Ownly. Swiggy’s move to launch an affordable food delivery app comes after the company sold its entire stake in ride-hailing startup Rapido for around ₹2,500 crore.

The launch of Toing expands Swiggy’s portfolio of services. The company now has seven apps, each offering different services. Swiggy's main app for food delivery, it’s quick commerce offering Instamart, its going out offering Dineout, its 10-minute food delivery app Snacc, travel and lifestyle concierge app Crew, services offering Pyng, and now Toing. In recent months, the company has moved away from a “superapp” strategy of offering everything in a single app to a super brand model to have multiple apps for different services.

Swiggy stock performance

Following the announcement, Swiggy shares rose over 1% on September 15. So far this month, the stock is up more than 3.5%. However, the company's stock is down over 21% so far this year.