Reliance Consumer Products enters UAE market with Indian legacy brand Campa

Reliance Consumer Products Ltd (RCPL), the FMCG arm of Reliance Industries, has entered the UAE market with the launch of its Indian legacy brand Campa at the Gulfood 2025 event.

RCPL has partnered with Agthia Group, a leading food and beverage company in the region, for the launch, marking the company's first foray into the Middle East market.

“We are excited to enter the UAE market with Campa, a heritage Indian brand founded more than 50 years ago. We are investing for the long-term and see great potential for accelerated growth in the region,” said Ketan Mody, COO, RCPL.

Reliance acquired Campa Cola in 2022 and reintroduced it in India in 2023, reviving a brand that held cult status in the 1970s and 1980s. The company plans to expand its reach by tapping into the large Indian expatriate population in the UAE while also appealing to local consumers.

The Campa portfolio in the UAE will include Campa Cola, Campa Lemon, Campa Orange, and Cola Zero. The brand will feature refreshed red and purple packaging and aims to position itself as a competitively priced product in the market.

Agthia CEO Alan Smith said the partnership strengthens the company’s beverage portfolio and enhances its presence in the region’s dynamic market. “This iconic brand holds deep nostalgia for many, and we believe it will strongly resonate with the significant Indian expatriate community in the UAE, and, local consumers alike,” Smith said.

RCPL, which has been expanding aggressively in India’s FMCG sector, aims to leverage its global-quality products at affordable prices to drive growth in international markets.