Ola Electric launches 9-day festive sale, EVs start at ₹49,999 during fixed time slots; check details

Launching a new festive campaign, Ola Electric, India’s largest pure-play electric vehicle maker, on Tuesday introduced limited-period discounts on its scooters and motorcycles starting at ₹49,999.

As part of the ‘Ola Muhurat Mahotsav’ campaign, the company will hold a nine-day sales event beginning September 23, during which it will offer “never-before prices” on select models.

Ola will release a limited number of units daily on a first-come, first-served basis.

The day’s “muhurat” purchase time-slots revealed each morning on the company’s social media platforms.

S1 X (2kWh) scooters and Roadster X (2.5kWh) motorcycles will be available at ₹49,999, while the premium S1 Pro+ (5.2kWh) scooter and Roadster X+ (9.1kWh) motorcycle, both powered by the company’s new 4680 Bharat Cell battery packs, will be sold at ₹99,999.

“With Ola Celebrates India, we are bringing together progress, culture, and accessibility in a way that resonates with the spirit of this festive season,” an Ola Electric spokesperson said.

“The Muhurat Mahotsav is not just about never-before prices—it’s about making world-class EVs accessible to every Indian household while celebrating our belief that India’s modernity must be rooted in its own identity.”

Ola Electric, which offers a wide portfolio of S1 scooters and Roadster X motorcycles, continues to retail its premium S1 Gen 3 scooters ranging from ₹1,20,999 to ₹1,69,999 and its mass-market Gen 3 S1 X line from ₹81,999 to ₹1,11,999.

The Roadster motorcycle range is priced between ₹99,999 and ₹1,27,499.

At its recent annual Sankalp event, the company also introduced 4680 Bharat Cell–integrated models, including the S1 Pro+ 5.2kWh at ₹1,69,999 and the Roadster X+ 9.1kWh at ₹1,89,999, with deliveries scheduled to begin this Navratri.

Ola also announced its entry into the sports scooter segment with the S1 Pro Sport, starting at ₹1,49,999, set for delivery from January 2026.

The company said the Ola Celebrates India campaign reflects its belief that true modernity comes not from imitation but from “rediscovering and reactivating the Indian way of progress.”