Netflix H2 2023 report: Viewers consumed 90 billion hours of content | Key stats

Subscription-based video streaming platform Netflix said its viewers consumed 90 billion hours of content within a six month period, stretching from July to December 2023 (H2 2023).

The data was shared by Netflix in its report, titled 'What We Watched: A Netflix Engagement Report', released on May 24. While content in English language was the most watched, films and series in other languages also drew significant viewership, it suggested.

Indian movies and series cumulatively received 1 billion (100 crore) views in H2 2023. The maximum views were garnered by “Jaane Jaan”, at 20.2 million, followed by "Jawan" which was watched by 16 million viewers on the platform. “The Railway Men” was watched by 10.6 million subscribers, it added.

Notably, Netflix had stated in January that its Indian arm had clocked a net profit of Rs 35 crore in financial year 2022-23, up 75% year-on-year. The revenue from operations had increased 24% YoY to Rs 2,214 crore during FY23.

'Depth of engagement'

According to Netflix, the viewership numbers of H2 2023 point towards the "depth of engagement" and "size of Netflix's audience". The platform has around 269.6 million paid subscribers worldwide.

"People watched 90 billion hours of Netflix in the second half of 2023 (and 183 billion in all of 2023)," its report said, adding that the viewership was spread across an array of languages and genres.

"Our non-English shows and movies are very popular with audiences — making up nearly a third of all viewing," it said.

Korean (9% of viewing), Spanish (7%) and Japanese (5%) language stories captured the biggest share of viewing outside of English, the report added.