IPL 2024 viewership: JioCinema clocks 2,600 crore views, up 53%. Details here

JioCinema, the official streaming partner of Tata IPL 2024, clocked a total of 2,600 crore views during the tournament’s run. This was up 53% as compared to the last edition of the Indian Premier League (IPL) in 2023.

The platform said it set a new benchmark in terms of reach, as it peaked to 62 crore users. This was up 38% as against the year-ago period.

“We conclude the Tata IPL 2024 with a promise to continue to redefine the way sports is consumed in India. The growth we are seeing year-on-year assures us that our viewer-centric presentation is engaged with and appreciated,” a spokesperson of Viacom18, the parent of JioCinema, said.

JioCinema also recorded an uptick in the average user sessions. The average time spent increased to 75 minutes per session in IPL 2024, as compared to 60 minutes last year, a media release pointed out. In all, the total watch-time added up to 3,500 minutes, it added.

What drove the surge in IPL viewership on JioCinema?

According to the company, the jump in viewership was linked to various features rolled out on its platform to increase user engagement.

"The Connected TV audience expanded substantially as the 12 language feeds, 4K viewing, multi-cam views, and stadium like experience through AR/VR and 360-degree viewing led to average time spent touching 75 minutes from over 60 minutes last season," it said.

The tournament started on a strong note for JioCinema, as it had recorded 11.3 crore viewers logging in to watch the opening contest. This was higher by 51% as compared to the opening match of the 2023 edition.

Next on JioCinema’s target: Paris Olympics

Although Olympics does not have the same interest among Indian viewers as compared to cricket, JioCinema is hopeful of logging a significantly high amount of viewership during the premium sports event.

JioCinema, which has earned the streaming rights for Olympic Games that are scheduled in Paris this year, will focus on luring viewers by offering live content on games involving Indian athletes. However, it will also stream the major competitions, penultimate and final rounds of events where Indians may not qualify.

Notably, the Paris Olympics are scheduled to be held between July 26 and August 11.