Amazon India exports to projected to hit $20 billion mark by 2025: Senior official

By the end of 2024, Amazon’s exports programme, Amazon Global Selling, will exceed $13 billion in aggregate e-commerce exports from India and is on the path of hitting the $20 billion mark by 2025, Amazon India Director Global Trade Bhupen Wakankar said on Thursday.

The Amazon export programme has sold more than 40 crore ‘Made in India’ products to customers worldwide since its initiation in 2015, Bhupen Wakankar told PTI in an interview.

"When we started, we pledged a target of $10 billion in cumulative exports from SMBs by 2025. In 2020, we doubled the pledge to $20 billion by 2025. We are very happy to report that by the end of 2024, we would have completed $13 billion already and are committed to enabling $20 billion in cumulative e-commerce exports from India by 2025," Wakankar said on the sidelines of the launch of Amazon's annual report Exports Digest 2024.

Amazon export programme growth trajectory

Amazon took about 8 years to achieve $8 billion, that is, from 2018 to 2023, and has climbed from $8 billion to $13 billion in just a year, from 2023 to 2024, which is reflective of its impressive growth trajectory, Wakankar said.

Over the last 12 months, the seller programme has added about 50,000 new sellers, taking the number to 1.50 lakh sellers, he further said.

"These sellers have cumulatively sold over 40 crore 'Made in India’ products to customers across the world.

"Amazon Global Selling is seeing remarkable adoption across the country and has sellers from more than 200 Indian cities. It enables sellers to build global brands by selling to hundreds of millions of customers on 18+ Amazon global marketplaces in countries such as the US, the UK, the UAE, Saudi Arabia, Canada, Mexico, Germany, Italy, France, Spain, Australia, and Singapore, among others. This is like a democratic, egalitarian platform where sellers from all parts of the country have embraced it," Wakankar said.

Amazon’s top exports

The Exports Digest 2024 report released on Thursday said among the top growth categories on Amazon Global Selling in 2023, beauty led with a 40 per cent year-on-year growth, followed by apparel, health and personal care.

Top importers and exporters

The United States, United Kingdom, Canada, and Germany were the top international marketplaces for Indian sellers on Amazon Global Selling.

Maharashtra, Delhi, Gujarat, Rajasthan, and Karnataka emerged as states with the maximum number of exporters in the export programme, the report stated.