Amazon adds 5 'fulfillment centers' to ops network ahead of Prime Day sale

Amazon on Thursday announced the launch of five new fulfilment centers (its smart warehouses) as the e-commerce giant spruced up its operations network in India ahead of Prime Day 2025 scheduled next month.

The new sites are operational in Delhi NCR, Rajpura (Punjab), Indore (Madhya Pradesh), Kochi (Kerala), and Bhubaneshwar (Odisha), Amazon said in a release.

"With Prime Day 2025 starting in July, Amazon announced the launch of five new fulfilment centers (FCs), further adding to its robust operations network in India. This expansion brings the first Amazon FC in Indore, Bhubaneshwar, Kochi and Rajpura," it said.

The fulfilment centres will be operated and managed by strategic partners (players in the logistics industry) and will boost delivery speeds for customers across the country, according to Amazon.

Amazon Prime Day sale offers deals and discounts for users on products ranging from gadgets to ACs. Amazon on Thursday said it is leveraging Artificial Intelligence (AI) and machine learning tools to sharpen detection capabilities to block over 99% of suspected counterfeits and infringing listings before brand finds and report them.

Amazon's Counterfeit Crimes Unit (CCU) has initiated over 200 civil actions against bad actors over the last five years, the e-commerce giant said, adding, "Our efforts in fighting counterfeit and fraud have resulted in more than USD 180 million in court-ordered restitution and judgments for brands and victims".

Over the last five years, the CCU's global reach has expanded from operating in just two countries initially to 12 countries today, including the US, China, France, India, and the UK, the company said, adding that this expansion underlines the borderless nature of counterfeiting operations and the need for a strong global response.

"Using AI and machine learning, we've improved our detection capabilities to block more than 99% of suspected infringing listings before a brand ever needs to find and report them," the company said. Amazon further added its systems scan for keywords, text, logos, and other data points that can indicate potential infringement.