SEBI vs SCAM: SEBI, MIIs launch joint awareness campaign to fight financial fraud

Securities and Exchange Board of India (SEBI), in collaboration with MIIs (Market Infrastructure Institutions) and Association of Mutual Funds in India (AMFI), launched an investor awareness campaign called ‘SEBI vs SCAM’ to deal with financial frauds in India and protect investors in the securities market.

The joint initiative is aimed at enhancing investor protection and planning against financial fraud and scams in the securities market.

"The Securities and Exchange Board of India (SEBI), in collaboration with Market Infrastructure Institutions (MIIs): NSE, BSE, CDSL, NSDL, MCX, MSEI and NCDEX, and AMFI, has launched a joint media campaign titled 'SEBI vs SCAM'," the markets regulator said in a release.

The campaign aims to educate investors on fraudulent practices that are prevalent in the market and how to prevent getting tricked.

These include fake trading apps, unregistered investment advice from social media and fin-fluencers, deepfakes, intermediary impersonation, paid trading courses promising guaranteed returns and illegal "dabba" and "opinion" trading, the release added.

As per SEBI, the initiative will focus on teaching investors how to identify red flags, use verification protocols and follow good digital practices. It will also promote trusted grievance redressal mechanisms to empower investors to make well-informed decisions.

The regulator encouraged investors to follow the campaign on SEBI’s X (formerly Twitter) handle, @SEBI_India, and the social media handles of the MIIs and AMFI, using the hashtag #SEBlvsSCAM.