SBI Card, Eternal launch co-branded credit card with discounts, cashback benefits

SBI Card and Eternal Limited, formerly known as Zomato Limited, have launched a co-branded credit card offering discounts on purchases through Zomato, Blinkit, District and Bistro, along with cashback on select transactions outside the group’s platforms.

Announced on October 15, the Eternal SBI Card will be available for applications in phases from October 22, 2026. Customers can register for early access through the Zomato, Blinkit and District apps.

Discounts and cashback limits

The card offers a 10% instant discount on eligible purchases through Zomato, District and Bistro. On Blinkit, cardholders can get a 10% discount on electronics and beauty products and 5% on other eligible categories. The combined monthly discount limit across the four platforms is ₹2,000.

Cardholders can also earn 5% cashback on eligible spending with Apollo 24|7, ixigo, Uber and Urban Company, capped at ₹1,000 per month. Other eligible purchases earn 1% cashback, up to ₹500 per month, subject to exclusions.

The card also includes a monthly buy-one-get-one movie ticket offer through District, with a maximum discount of ₹200 on the second ticket.

Joining fee and annual waiver

The card carries a joining fee of ₹499 and includes a complimentary six-month Zomato Gold membership. The annual fee can be waived if spending reaches ₹2 lakh in the preceding year. A 1% fuel surcharge waiver of up to ₹200 per statement cycle also applies.

Salila Pande, managing director and chief executive officer of SBI Card, said, “SBI Card has always strived to bring products for its customers that are customised as per their diverse lifestyle and preferences, offering maximum value and enhanced experience. Launch of the Eternal SBI Card in strategic alliance with Eternal reflects this commitment.”

Akshant Goyal, chief financial officer of Eternal, said, “Get more out of every day’ is the core belief the Eternal SBI Card is built on. There’s a strong opportunity to create more value around the high-frequency transactions that are already a part of our customers’ lives.”

Available on Mastercard and RuPay networks, the card has a foreign currency markup of 3.5%. Cashback, discounts and fee waivers are subject to applicable conditions and exclusions.