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  1. Dhanteras gold and silver coin buying online: Know 5 points before pressing the payment button

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Dhanteras gold and silver coin buying online: Know 5 points before pressing the payment button

rajeev kumar

3 min read | Updated on November 06, 2026, 11:42 IST

SUMMARY

Gold and silver coins are now a 10-minute delivery item, with e-commerce platforms listing coins from manufacturers like Kalyan, Malabar, MMTC-PAMP and Tanishq

gold coin buying online on dhanteras 2026

Buyers should treat the online coin order like any other gold purchase and do basic due diligence. | Representational image/AI generated

You do not need to make a queue at jewellery stores to buy gold or silver coins on Dhanteras. E-commerce apps have made this a 10-minute affair from the comfort of your home.
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Coins from several manufacturers like Kalyan, Malabar, MMTC-PAMP, Joyalukkas, Tanishq and others are currently listed on these apps with deliveries promised in 10 to 30 minutes across many cities.

While online shopping is convenient, a gold or silver coin is still a financial purchase that requires attention to detail. Here are five points you should know before making the online coin purchase today.

1)MRPs are inflated
Coin listings on e-commerce apps often show heavy discounts, ranging from 20% to 70% or even higher. However, the reference price is usually an inflated MRP. For example, a 1 gram 24 karat coin on Blinkit today shows an MRP of ₹30,000 against the listed price of ₹15,100. A 0.5 gram MMTC-PAMP coin shows ₹29,000 MRP against ₹8,380 selling price.

These MRPs are roughly twice the metal value and mean nothing. For buyers, what matters is the final amount on the payment page, after GST, delivery and any platform fee.

2)Hallmarking is not mandatory for coins

Gold coins are usually sold in 24 karat. Some platforms also list 22 karat coins. So buyers should read the purity and the exact weight in the product description instead of relying only on the photograph.

Unlike jewelleries, coins are not covered by mandatory BIS hallmarking and carry no six-digit HUID. So the document that is relevant for online buyers is the manufacturer's assay certificate. Buyers should open the pack in front of the delivery agent and check the weight and certificate against the order.

3)The app's role ends with delivery

The entity that is behind the coin is the jeweller or refiner named on the app listing. E-commerce apps are not the actual manufacturers. This fact matters for buy-back and complaints. Kalyan, Malabar, Tanishq and Joyalukkas coins are usually bought back or exchanged at their own stores on the day's rate. The online platform's role ends with delivery. Therefore, one should check that their app invoices carry the name of the manufacturer, weight, purity and price paid.

4)Prices can vary from one app to another

The same coin can be listed at varying prices on different apps. Therefore, it is advisable to compare rates on different apps. Several apps also offer vouchers and discounts. These vouchers come with conditions on eligibility, purchase period and participating stores. Buyers should compare them across apps.

5)Return and resale may not be as easy as buying

App policies on coins usually do not permit a return. However, the Consumer Protection (E-Commerce) Rules, 2020 do require redress where goods are defective, spurious or materially different. Therefore, if a coin arriving to you after ordering online is underweight, or of wrong purity or in damaged packaging, you must photograph it, keep its packaging and report within the stated window.

If you have plans for resale, note that no quick-commerce platform buys the coins back. A jeweller will buy only on the day's price. For example, a coin bought at ₹15,100, when the metal is worth ₹14,618, carries a built-in loss of roughly ₹500 before any deduction.

The above points are not for arguing against buying on an app on Dhanteras. They, however, argue for treating the online coin order like any other gold purchase and doing basic due diligence like comparing the final amount rather than the discount, reading the fineness and weight, identifying the seller and jeweller behind the coin, and keeping the invoice and assay certificate together.

About The Author

rajeev kumar
Rajeev Kumar is a Deputy Editor at Upstox, and covers personal finance stories. In over 11 years as a journalist, he has written over 2,000 articles on topics like income tax, mutual funds, credit cards, insurance, investing, savings, and pension. He has previously worked with organisations like 1% Club, The Financial Express, Zee Business and Hindustan Times.

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