What is Roadshow in IPO

Road Show in IPO

A road show in Initial Public Offering (IPO) is an essential stage in taking a company public. It's an opportunity for the company's executives and its underwriters to present their business to potential investors in various cities and countries around the world. During the roadshow, the company's representatives meet with fund managers and institutional investors to explain the company's business, its financial projections, and the opportunity the IPO presents.

Let us understand about road show in IPO in details.

What is an IPO roadshow?

Roadshows are also known as "dog and pony," which helps the company and investment bankers understand the demand among the investors as to what they think about the company's fundamentals. Based on which price of an IPO is decided.

A roadshow in the context of an Initial Public Offering (IPO) is a marketing event where the company and its underwriters (investment banks) meet with potential investors to generate interest in the IPO and to explain the company's business model, financials, growth prospects, and the details of the offering.

The roadshow typically involves presentations by the company's management team and the underwriters to institutional investors, such as mutual funds, pension funds, and hedge funds. The goal is to convince these investors to buy shares in the company's IPO.

Who is responsible for the roadshow in IPO?

In an IPO (Initial Public Offering), the responsibility for a roadshow typically falls on the investment banks underwriting the offering. The investment banks will organise and execute the roadshow, a series of presentations given by the company's management team to potential investors in various locations to generate interest and demand for the IPO. The investment banks will also coordinate with the company's management team to prepare the presentation materials and help determine the timing and pricing of the IPO. The goal of the roadshow is to build momentum and create demand for the IPO, which can help ensure a successful offering.

Essential elements of a road show in IPO

An initial public offering (IPO) roadshow is an important event that helps companies promote their upcoming IPO to potential investors. Here are some critical elements of a roadshow:

Presentation: The roadshow typically involves a presentation by the company's management team, which provides an overview of the company's history, financial performance, market opportunity, growth prospects, and other key information. The presentation is typically accompanied by visual aids such as slides or videos.

Meetings: In addition to the presentation, the roadshow may also involve one-on-one meetings between company executives and potential investors. These meetings allow investors to ask more detailed questions about the company and its prospects.

Location: The roadshow may take place in multiple cities, both domestically and internationally, to reach a wider audience of potential investors.

Timing: The roadshow typically takes place in the weeks leading up to the IPO and is designed to generate interest in the offering and build momentum for the stock.

Promotion: The company may use various marketing channels to promote the roadshow, including email campaigns, social media, and traditional media outlets.

Financial information: Companies typically provide detailed financial information during the roadshow, including historical financial statements, projections, and other key metrics.

Legal disclosures: The company may also provide legal disclosures during the roadshow, including information about risks and uncertainties associated with the IPO and the company's business.

Feedback: The roadshow provides an opportunity for companies to get feedback from potential investors, which can help them refine their messaging and strategy for the IPO.

Advantages of a roadshow in IPO

We know that spreading awareness and generating enthusiasm through roadshows by the company's senior management and closely interested parties of the IPO is the most significant advantage a company can have by conducting a roadshow. But here are some other crucial advantages:

  1. Access to a broader pool of investors: A roadshow allows companies to connect with a larger number of potential investors who may otherwise be unable to participate in the IPO.
  2. Opportunity to build relationships: A roadshow allows management teams to build relationships with potential investors, which can be beneficial in the long term.
  3. Provides an opportunity to showcase the company: A roadshow is an opportunity for the company to showcase its business model, strategy, and financial performance to potential investors.
  4. Can help to generate demand for the IPO: By meeting with potential investors and providing them with information about the company, a roadshow can help to generate demand for the IPO.
  5. Can help to set the IPO price: The feedback received from potential investors during a roadshow can help the company and its underwriters to determine the right IPO price.
  6. Can help to mitigate risk: A roadshow provides an opportunity for the company to address potential concerns or questions that potential investors may have, which can help to mitigate risk.


The IPO roadshow aims to provide investors with sufficient information to make an informed decision on whether to invest in the company. The IPO roadshow is important in making a company public and should not be overlooked. A successful roadshow can help to generate interest and demand for the company's stock and can help to ensure a successful IPO.