Bharti Retail Limited is a wholly-owned subsidiary of Cedar Support Services Limited which belongs to the Bharti Group of companies. It owns and operates neighborhood stores called Easyday and compact hypermarket stores called Easyday Market. These stores provide consumers immense value and wide choice with products of great quality at affordable prices. The neighborhood format stores offer more than 3,000 products at the lowest prices. The first Easyday store was launched in Ludhiana and Easyday Market in Jalandhar, in 2008. Currently, there are over 210 stores across Punjab, Haryana, Uttar Pradesh, Uttarakhand, Madhya Pradesh, Rajasthan, Himachal Pradesh, Chhattisgarh, NCR Delhi, Jammu and Kashmir, Maharashtra, and Karnataka.