September 12, 2024

Starbucks CEO Brian Niccol shares 'cliché advice'

Image: Starbucks Stories 

CEO of Starbucks, Brian Niccol, earns a base salary of $1.6 million annually. 

Image: Wikipedia

He owes his success to one of the most cliché pieces of advice that he started following in his 20s.

He recently opened up about his success mantra, according to CNBC Make It.

“I know it’s a cliché, but you absolutely have to believe in yourself,” the Starbucks CEO said. 

Brian Niccol has been called a ‘dream hire’ and a ‘hall of fame restaurant CEO' by many Wall Street analysts. 

He has been hired as Starbucks CEO at a time when the company has been facing backlash due to geopolitical reasons and is going through a turbulent period.

⁠Niccol has served as a CEO for big food industry giants like Taco Bell and Chipotle.

⁠He has also worked in managerial roles at Pizza Hut and P&G. 

Niccol has done his engineering from Miami University and has an MBA from the University of Chicago Booth School of Business.

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