JUNE 23, 2025

Labubu Pop Mart toy: What’s the hype?

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Labubu is a small collectible toy by Pop Mart. Over time, it has become a viral trend, drawing attention from collectors, celebrities and everyday buyers.

Labubu is a quirky character from Pop Mart’s “The Monsters” series, known for its odd charm and blind-box mystery.

What is Labubu?

Its odd facial features and folklore-inspired look give Labubu a unique identity that stands out in a world of cute collectibles.

Why is it different?

Design and functionality

Labubu figures often double as keychains. The head can rotate 360°, which adds a playful element to its design and daily use.

Each box holds surprises, but rare ones are few. Limited editions and secret pulls have added a thrill to every unboxing.

Surprise element

Several global celebrities from the K-pop, music and fashion worlds have been spotted with labubus, adding to the popularity of the toy.

Celeb and Pop culture

Labubu added ₹13,000 crore ($1.6 billion) to China’s wealth in a day. Pop Mart CEO Wang Ning became a billionaire overnight, according to the sources. 

Billionaire buzz around Labubu

People have shared mixed emotions, many enjoy collecting, while others feel FOMO, stress from resale prices or frustration over missing rare drops.

Social media reactions

Rare Labubus can fetch huge prices online. Collectors also worry about counterfeits and overhyped secondhand listings.

Resale and risk

Labubu releases often see long store queues and quick online sellouts. Boxes usually start at ₹890 but rare ones sell for much more.

Buying frenzy

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