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Google's DigiKavach flags risky patterns, blocks threats in real time, and alerts users before scams happen to protect digital payments in India.
India's growing digital use fuels UPI and app-based scams. Fake job offers, phishing links, and loan traps are rising rapidly, targeting new internet users.
'DigiKavach' acts as a real-time fraud shield, detecting high-risk behavior, blocking fraud pipelines, and reducing user exposure before money is lost.
AI and machine learning help identify red flags like fast ad rotations, fake URLs, and unauthorised data use and automatically block scam apps and websites.
Google works with FACE to take down illegal lending apps. Users can check if a loan app is RBI-registered via the FACE website or Play Store labels before sharing personal or financial info.
If scammed, users should call 1930 or report via cybercrime.gov.in. DigiKavach helps speed up fraud tracing and response with these platforms.
'Mauka Gawao' uses music-led videos to teach users scam signs like urgent payment requests or impersonation. You can watch it in your language to stay alert and informed.
Google Pay auto-blocks nearly 1 lakh risky UPI deals daily. If you see alerts like "unknown account" or “fake cashback,” don’t proceed, first stop and verify.
The upcoming Safety Engineering Center in India will research local scam tactics and test AI models to take new fraud strategies.
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