Barry Schwartz

5 takeaways from The Paradox of Choice by Barry Schwartz

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april 3, 2025

Image: Wikipedia/Bill Holsinger-Robinson

The paradox of choice by barry shwartz

The book The Paradox of Choice by Barry Schwartz talks about how fewer choices can lead to reduced stress and greater happiness. 

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Image: Origin Photo by Regina Miller

Decision fatigue

Let’s see 5 takeaways from the book that teaches us how to avoid decision fatigue by limiting options and focusing on gratitude to maximise happiness. 

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Reduced satisfaction

While having options can be beneficial as they seem to offer greater freedom, they can easily become overwhelming and can cause procrastination or avoidance. 

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More is less

Having several options makes us compare and overthink about missed opportunities. Focus on what you have and what choice you make to practise gratitude. 

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Reduced satisfaction

The more options one has, the higher is expected of them. To avoid unnecessary stress and disappointment, limit choices and embrace satisfaction. 

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Social expectations

Set rules like limiting time for making decisions, using a default option and accepting ‘good enough’ choices instead of waiting to choose the ‘best’ option. 

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Decision-making rules 

Determine core values and make decisions based on them. Identify what matters the most to you and align your choices with it free from changing emotions. 

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Core values

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