August 11, 2025

5 eco-friendly trends fueling sales growth

Images : Shutterstock

Across India’s e-commerce hubs, small packaging tweaks are cutting costs, reducing waste. Here's how they are quietly shifting towards eco-friendly brand strategies.

Compostable courier bags are replacing plastic mailers, attracting eco-conscious buyers searching for sustainable delivery options.

Eco-friendly packages

Reusable cloth pouches and storage tins extend brand presence in homes, turning a one-time order into lasting visibility.

Reusable packaging

Shredded paper and cornstarch peanuts replace bubble wrap, protecting items while resonating with zero-plastic packaging trends.

Plastic-free fillers

Custom-fit boxes reduce empty space, lower breakage risk and rank brands higher in e-commerce sustainability audits.

Custom-fit boxes

Story-driven packaging shares a brand’s sustainability journey, boosting recall in a crowded online retail marketplace.

Storytelling designs

For Indian brands, eco-friendly packaging is no longer just a cost it’s a proven growth engine in digital commerce.

Packaging as growth

Smart QR-coded boxes link buyers to product videos, care tips and offers, blending packaging design with digital marketing.

QR-coded boxes

Water-based printing inks meet India’s recycling standards, helping brands comply with EPR rules while enhancing print quality.

Water-based inks 

Flat-pack shipping cuts warehouse costs, speeds up delivery and appeals to buyers seeking low-carbon footprint products.

Flat-pack shipping

From trash to zero waste: A simple shift to healthy living

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