How to buy happiness with money

august 19, 2025

Images: Shutterstock

Happy Money by Elizabeth Dunn & Michael Norton tells readers how to use money wisely by aligning experiences, time and values for happiness. 

Spend money on trips, concerts or things that bring you joy. Memories can bring you more happiness than material goods, which can lose their novelty quickly. 

Buy experiences

When it comes to a thing you love, indulge less: scarcity can make you appreciate it more. Space out your luxuries and find it more exciting every time you experience it. 

Make it a treat

Buy time: Outsource the tasks you dislike and make time for relaxation and connection with your loved ones. Purchase time and spend more on satisfying experiences in life.

Time is crucial

Aim to prepay for vacations or subscriptions to reduce guilt later and build excitement. Looking forward to things that can enhance your joy and free you from the stress of payment.

Forward-looking

Spend on your friends and family, and even on strangers; this can bring you more happiness than spending on yourself. Practise gratitude and find meaning that money can’t buy. 

Invest in people

Small pleasures like flowers or coffee upgrades can bring you great happiness. Indulge in small treats that will bring you joy without draining your finances significantly. 

Make it count

Happiness isn’t about hoarding money or refusing to build wealth. It’s about spending consciously on things that bring you joy: experiences, time and overall life.

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