What is the Kelly formula for maximising profits?

may 13, 2025

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The Kelly formula helps investors determine the right amount of money to invest in a trade, aimed at maximising profits in the long term and minimising risk. 

This mathematical strategy is widely used by investors to prevent losses. Let’s look at 5 key things about the Kelly formula.

Allocate your capital based on the profitability of success and the potential returns. One should invest more in favourable odds and reduce exposure to risk. 

Risk and reward

Focus on long-term gains and aim at helping your money grow safely and steadily rather than chasing quick profits and rushing into investments. 

Long-term gains

If you don’t have a clear and straight advantage for making a bet, don’t take a risk and avoid betting at all. Be patient and wait for better opportunities. 

No edge, no bet

Invest with logic and not emotions. Be focused and disciplined while investing, and make wise bets to protect your funds. Don’t make big, risky bets. 

Logical mindset

Even good bets made wisely can sometimes result in losses. Trust the process and continue with discipline rather than focusing on the outcome. 

Acceptance 

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