Firstcry IPO Day 3 Highlights: Issue subscribed 12.22 times, QIBs lead; check details

Issue subscribed 12.22 times on day 3 of bidding.

Category-wise subscription

• Qualified institutional buyers (QIBs): 19.30 times
• Non-institutional investors (NIIs): 4.68 times
• Retail individual investors (RIIs): 2.31 times
• Employees: 6.56 times

Issue subscribed 2.93 times on day 3 of bidding.

Category-wise subscription

• Qualified institutional buyers (QIBs): 3.92 times
• Non-institutional investors (NIIs): 1.72 times
• Retail individual investors (RIIs): 1.76 times
• Employees: 5.50 times

Launched in 2010, FirstCry is the largest multi-channel, multi-brand retailing platform for mothers', babies' and kids' products in India. It was set up to create a one-stop destination for parenting needs across commerce, content, community engagement, and education, based on brand affinity, loyalty and trust of customers.

Further, FirstCry established itself in the UAE and Saudi Arabia in 2019 and 2022, respectively.

Issue subscribed 45% on day 3 of bidding.

Category-wise subscription

• Qualified institutional buyers (QIBs): 04%
• Non-institutional investors (NIIs): 61%
• Retail individual investors (RIIs): 1.43 times
• Employees: 4.69 times

The ₹4,194 crore initial public offering (IPO) of e-commerce platform FirstCry's parent Brainbees Solutions is a mix of a fresh issuance of equity shares worth ₹1,666 crore and an OFS (offer for sale) component of up to 5.44 crore equity shares aggregating to ₹2,528 crore by existing shareholders. This takes the total issue size to ₹4,194 crore.

The company will use net proceeds from the fresh issue for setting up stores under the brand 'BabyHug', investment in subsidiaries, overseas expansion, and sales and marketing initiatives. Besides, a portion will be used for corporate general purposes.